There have been pretty big announcements from Google over the last few days. Here is a summary for those of you who do not have the time to delve deeper:
1. 50% bigger ads. This is a huge change. First, there will be longer headlines. Google is going to let you have headlines which are around twice the length of the current ones. Then, the main copy of your ad is more than doubling, to 80 characters. If you are smart about your copy, this should mean a very nice increase to your click through rate, which will give you more traffic but will also improve your quality score, effectively cutting your cost per click.
2. Separate bidding for mobile and tablets. Google’s current system for separating out mobile traffic is horrible – and they’ve always refused to let you bid separately for traffic from tablets. This has been a big frustration because most advertisers get their best conversions from tablets (if you’ve never checked your stats on this, go and have a look) Now you’re going to be able to effectively bid separately for tablet traffic. This is great news.
3. Demographic bidding. Although this hasn’t got as much attention as the first two changes, I think this may turn out to be the most significant. At the moment, when you advertise on Google search, you’re paying to reach men and women of any age, plus teenagers and children. In most businesses there is a major age bias for its best customers. In the future you’re going to be able to choose the gender and age of the people who see your ads. This could save you a lot of money and improve your conversion rates significantly.
Combine all three and you have some major changes.
Here is the full version of events:
It has been my experience that most people who fail in business fail because they do not have the right mindset or the right time management skills. You can write the best sales letters in the world but if no one finds your sales letter or knows about your talent because you cannot find time to let people know about it via traffic generation then you will not make a living from it.
Your web site may be the greatest looking web site in your niche and you may offer the best products, but if no one knows your site exists you will not make a penny.
The reason for a lack of traffic, or sales or subscribers is more often than not because the site owner quite simply does not work hard enough. That’s a controversial thing to say but it is true. We all like to think we work hard, but there is a difference between working hard and just aimlessly sitting in front of your computer. You have to put in the work AND make the work you put in effective. If you do that your business can grow. If you don’t, it won’t. Simple.
Because we know that time management is such a problem, especially for new entrepreneurs who are starting a business from home and have a job and family life to juggle to, I recommend you read the book below on Amazon. This is not an affiliate link. I am not going to make a penny from telling you to check this book out. But at ten bucks this book can save you a lot of time and wasted effort.
The book is called “Getting Things Done” by David Allen. You can buy the print version or the Kindle version at the link below:
One of the main reasons entrepreneurs start a business is because of the freedom it offers. But with the wrong time management you can end up working long, long hours with little return. This book will help you to solve that problem. Get your copy, and become more productive, today.
When attempting to generate traffic to your landing pages using video, there is a big difference in having a promotional video explaining your business and and a Video Ad designed to get their attention instantly and influence the desired actions.
Here are 5 guidelines to follow when creating your effective Video Ad:
1. Grab their attention within the first 5 seconds – ask a question that they will answer with a ‘yes’. What is their most pressing problem that you can solve? For example…
” Would you like to solve XYZ?”
In last weeks newsletter we taught you how banner advertising should really be done. Buying banners through a network causes all kinds of problems. Buying banner ads direct on web sites is a much better approach in our experience. You have to jump through too many hoops if you buy through a network like Google. When you buy banner ads direct on sites in your niche you can generate traffic without having to adhere to the rules of a network.
This week we are going to teach you a little trick that will enable you to generate lots of traffic by thinking a little outside the box…